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The Birth of Untamed
Once upon a time, in the world of pet care, there was a trio of passionate souls – Ben Spicer, Lenny Cordell, and Marco Pacifici. Their quest? To uphold the untamed spirit of our feline friends through nutrition. And so, five years ago, they embarked on an extraordinary venture known as Untamed.
A Noble Cause
Their mission was clear: to provide cats across the UK with more than just meals – to offer them an experience that would resonate with their wild ancestry. With 80,000 cats already savoring their monthly feasts, Untamed had struck a chord among feline enthusiasts.
The Essence of Untamed
Untamed wasn’t just another pet food company; it was a movement. Crafting meals rich in meat and crafted from human-grade ingredients, they catered to the discerning palates of our furry companions. Each morsel was not just food but a nod to the primal instincts that make our cats who they are.
A Tailored Approach
Understanding that every cat is unique, Untamed offered a personalized touch. Cat owners could share details about their feline companions’ age, preferences, and eating habits through an online questionnaire. Armed with this knowledge, Untamed curated bespoke boxes of delectable wet food for each cat.
Unleashing Innovation
With each passing month, cats eagerly awaited their deliveries from Untamed’s culinary paradise. From incredibly tasty dishes to shelf-stable delights packed with whole meats – every box was a promise of happier and healthier lives for these beloved pets.
An Investor’s Bet
As word spread about Untamed’s innovative approach to pet nutrition, investors took notice. The recent £10 million Series B funding led by Coefficient Capital marked a significant milestone for the company. Andrew Goletka from Coefficient Capital lauded Untamed’s commitment to redefining pet care through science and passion.
A Bright Future Ahead
With new capital infusion and Coefficient Capital joining as a strategic partner on the board, Untamed set its sights higher. The legacy pet food brands were now looking over their shoulders as this upstart challenger promised a fresh take on cat nutrition – one deeply rooted in tradition yet embracing modernity.
Amidst the clinking of investment glasses and purrs of content cats across the UK, one thing became clear – Untamed wasn’t just feeding cats; they were nourishing spirits bound by centuries-old ties between humans and their enigmatic feline companions.
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