Fashiontech startup, Fairly Made, is making waves in the fashion industry with its recent €15M funding boost. This influx of capital, led by major investors like BNP Paribas’ Solar Impulse Venture Fund, GET Fund, ETF Partners, and Frenchfounders, signals a new chapter for the company as it strives to empower fashion brands in analyzing their complex supply chains.
The company’s innovative Software as a Service (SaaS) platform has already gained traction among renowned fashion labels such as Versace, LVMH, Paul Smith, SMCP, ba&sh, Another Tomorrow, A.P.C., and Courrèges. With an impressive client portfolio and a clear mission to drive sustainable practices within the fashion sector, Fairly Made is at the forefront of a rapidly evolving industry landscape.
Empowering Brands Through Transparency
Fairly Made’s platform offers more than just data analysis; it provides a holistic approach to sustainability by enabling brands to assess both the environmental and social impacts of their products. One standout feature is the creation of digital passports for each item, offering consumers unprecedented insight into raw material origins, manufacturing processes, and overall environmental footprint.
Laure Betsch, co-founder of Fairly Made emphasizes this transformative aspect stating: “Developing a robust SaaS platform allows us to support brands in addressing the environmental and social challenges of tomorrow. By combining traceability, ecodesign, and consumer transparency, we are equipping the fashion industry with the tools needed to drive meaningful change.”
A Vision for Global Expansion
In 2023, Fairly Made expanded its reach by opening an office in Milan—a strategic move that laid the groundwork for its current phase of global growth. Camille Le Gal echoes this sentiment saying: “After six years of growth,
our international expansion reflects our ambition to become the global leader in sustainable fashion.” The company’s commitment to supporting brands worldwide on their journey towards transparency and responsibility underscores its dedication to lasting impact.
Industry Recognition
As supply chain visibility becomes increasingly vital for sustainable practices within fashion,
Laura Wirsztel from BNP Paribas Solar Impulse Venture Fund praises Fairly Made’s contribution: “Once a nice-to-have,
supply chain visibility has now become a critical first step
in implementing sustainable practices.
Fairly Made leverages its cutting-edge SaaS platform
to deliver transparency and traceability at scale.”
These accolades underscore not only the importance but also
the efficacy of Fairly Made’s unique approach
towards fostering sustainability within the industry.
With this latest round of funding acting as a springboard
for further innovation and expansion,
Fairly Made is poised to continue leading
the charge towards a more sustainable future for fashion.
By empowering brands with actionable insights
and promoting transparency throughout supply chains,
the company is not just setting trends but shaping an entire movement towards conscious consumption.
So next time you shop,
remember that behind your favorite piece lies
a story woven with purpose—thanks to visionaries like Fairly Made.
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