In a significant development, M+C Saatchi Sport & Entertainment has acquired Dubai-based marketing, communication, and commercial agency Dune | 23 to bolster its presence in the Middle East. This move marks a key step for M+C Saatchi as it aims to drive expansion and tap into the region’s growing market opportunities.
With this acquisition, Dune | 23 is set to become the Middle East arm of M+C Saatchi Sport & Entertainment, consolidating the agency’s operations and expertise in the region. The takeover brings M+C Saatchi Middle East’s total headcount to over 160 professionals, signaling a substantial growth in resources and capabilities.
The roots of this collaboration can be traced back to the shared vision of both entities. Founded in 2023 by Jamie Hosie and Lloyd McMillan, Dune | 23 has quickly established itself as a prominent player in the industry. The agency boasts an impressive client portfolio that includes prestigious events such as the Emirates Dubai 7s, Mubadala Abu Dhabi Open, SailGP, and the Longines Global Champions Tour.
Robin Clarke, the global chief executive at M+C Saatchi Sport & Entertainment, expressed his enthusiasm about the acquisition:
“Our expansion into the Middle East is driven by increasing demand from clients and the rich number of opportunities that the region represents for our business.”
He commended Dune | 23 co-founders Jamie and Lloyd for their remarkable achievements in such a short span of time.
This strategic move positions M+C Saatchi as a major player in the Middle Eastern market with its sixth global office now established in the region. The focus will be on crafting innovative client campaigns tailored to meet diverse needs across sports and entertainment industries.
Looking ahead into emerging trends within sports marketing and sponsorship landscape could provide valuable insights for industry players like M+C Saatchi. For instance, N3XT Sports’ recently launched 2025 Digital Trends in Sports Industry report offers a glimpse into future opportunities. Furthermore, understanding key aspects like successful sports sponsorship strategies or exploring new avenues such as crypto sponsorships are crucial for staying competitive in this dynamic sector.
As companies continue to seek new avenues for growth and expansion globally…
By leveraging its newly strengthened presence through acquisitions like Dune | 23…
Industry analysts predict an upward trajectory for companies like M+C Saatchi…
Expert analysis suggests that strategic moves like these reflect a broader trend…
Navigating this evolving landscape requires foresight…
