Fashiontech startup Fairly Made is making waves in the industry by securing a significant €15M funding round. This injection of capital, led by prominent investors such as BNP Paribas’ Solar Impulse Venture Fund, GET Fund, ETF Partners, and Frenchfounders, marks a pivotal moment for the company as it gears up to expand its operations and impact on a global scale.
The brainchild of visionary entrepreneurs Laure Betsch and Camille Le Gal, Fairly Made has emerged as a beacon of hope in an era where sustainability and ethical practices are at the forefront of consumer consciousness. By offering fashion brands a cutting-edge Software as a Service (SaaS) platform, Fairly Made empowers them to delve deep into their supply chains, unraveling the intricate threads that weave together their products’ environmental and social footprint.
Empowering Brands for Sustainable Tomorrow
Laure Betsch, the co-founder of Fairly Made, shares her vision for the company’s transformative role in the fashion industry: “Developing a robust SaaS platform allows us to support brands in addressing the environmental and social challenges of tomorrow. By combining traceability, ecodesign, and consumer transparency, we are equipping the fashion industry with the tools needed to drive meaningful change.” This commitment to driving positive change underscores Fairly Made’s mission to revolutionize how fashion is produced and consumed.
With major players like Versace, LVMH, Paul Smith, SMCP, ba&sh, Another Tomorrow, A.P.C., and Courrèges already onboard as clients, Fairly Made has solidified its position as a trusted partner for leading fashion brands seeking to enhance their sustainability practices. The creation of digital passports for products sets Fairly Made apart by providing consumers with unprecedented access to detailed information on raw material origins, manufacturing processes, and environmental impacts associated with each item.
Charting New Territories in Sustainable Fashion
In 2023, Fairly Made expanded its presence by opening an office in Milan—a strategic move that underscored its commitment to fostering international partnerships and collaborations within the fashion capital of Europe. As Camille Le Gal affirms: “After six years of growth… our ambition [is] to become the global leader in sustainable fashion.” The company’s dedication to supporting brands worldwide in their journey towards transparency and responsibility reflects a broader shift within the industry towards more ethical business practices.
Laura Wirsztel from BNP Paribas Solar Impulse Venture Fund emphasizes the critical role played by technology platforms like Fairly Made in driving supply chain visibility: “Once a nice-to-have…Fairly Made leverages its cutting-edge SaaS platform to deliver transparency and traceability at scale.” This recognition underscores how innovative solutions can pave the way for lasting change within an industry traditionally marred by opaque practices.
As Fairly Made embarks on this new chapter fueled by fresh investment opportunities and growing client partnerships across international markets,it stands poised not only to reshape how fashion operates but also spark a broader conversation around sustainability and accountability within consumer culture.
