Over 13 million viewers in the UK and Ireland were glued to their screens, watching the thrilling 2024/25 Uefa Champions League unfold on Amazon Prime Video. The excitement peaked during key matches, with Paris Saint-Germain’s victories over Liverpool and Arsenal each attracting more than five million eager viewers.
As fans across the region tuned in, PSG’s triumphs became historic moments, setting new records for viewership. The round of 16 second leg clash against Liverpool on 11th March marked a milestone with over five million viewers witnessing the action. This was closely followed by PSG’s semi-final first leg win over Arsenal on 29th April, which also crossed the five million viewer mark.
But it wasn’t just PSG stealing the spotlight. Real Madrid’s intense encounters with Arsenal and Manchester City captivated over four million viewers each, adding to the tournament’s growing popularity among Prime Video subscribers. Inter Milan joined the ranks of high viewership games with their semi-final second leg victory over Barcelona on 6th May, drawing an audience of more than four million.
The success of this season on Prime Video underscores its emergence as a sports streaming powerhouse in Europe. With a lineup that surpassed previous records, notably set during a Premier League clash between Arsenal and Manchester City in February 2023, it is clear that Prime Video is reshaping how fans experience top-tier sports events online.
Alex Green, managing director of Prime Video Sport, International, highlighted how these record-breaking numbers reflect the platform’s commitment to expanding access to premium sporting content.
“These record audiences show how the reach and accessibility of Prime extends these huge European matches to even more fans,”
Green remarked.
He credited their production team for creating an engaging viewing experience that resonated with audiences. The extensive pre-match coverage combined with immersive pitch-side reporting has transformed Tuesday match nights into must-watch events for fans worldwide. Green emphasized that this success is only the beginning for Prime Video as they look ahead to enhancing their coverage in upcoming seasons.
Looking towards the future, Prime Video remains committed to elevating sports entertainment for its subscribers. Following the Uefa Champions League season finale, plans are already underway to showcase more thrilling competitions. In October, subscribers can anticipate exclusive National Basketball Association (NBA) regular season and postseason games as part of an expansive global media rights deal spanning eleven years.
The fusion of top-tier football action with upcoming basketball fixtures signals Prime Video’s determination to cater to diverse sporting preferences while solidifying its position as a premier destination for live sports coverage online.
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